| QuarkXPress 5.0 or earlier
Please make sure all placed images and fonts
are included with the file. Placed image files should
be CMYK and at a resolution of 300-350dpi and placed
at 100% size. Images should be resized in Photoshop
rather than in XPress. Colours specified in QuarkXpress
must be CMYK as must all placed colour graphics.
Type that has been made bold or italic in the QuarkXpress
style menu or type pallet may not print properly,
always use the bold or italic version of the font
with the style set to plain.
Adobe Illustrator 7.0 or earlier
All linked or embedded images must be in CMYK
colour and at a resolution of 300-350dpi. The document
colour space must be CMYK. Check that overprint
and knockout settings are correct. Covert all type
to outlines. (it is a good idea to save two versions,
an AI file with type and an EPS with type converted
to outlines, and send both.)
Adobe Photoshop 7.0 or earlier
Photoshop documents should be in CMYK colour
and at a resolution of 300-350dpi at the printed
size. Be sure to allow for sufficient bleed. Please
include a flattened TIFF file and the layered Photoshop
file.
Adobe Acrobat (PDF)
If you submit your ad as a PDF file, be sure
all the settings were correct for commercial printing.
The original document must be CMYK. No image compression
for colour and grayscale images. Downsample colour
images to 350dpi, grayscale images to 600dpi and
monochrome images to 1200dpi. Embed all fonts.
Scanned Images and Digital Camera Pictures
Scanned images should be 300-350dpi when at
the size they will be printed. Do not rez-up smaller
images by increasing the size or resolution. Images
from the Web are generally 72dpi and are not suitable
for high resolution printing. Scanned line-art should
be 1200dpi resolution. Images should be in CMYK
colour and TIFF or EPS format. JPEG images may be
usable only if the resolution is 300-350dpi at the
final size and they have been saved at 'high-quality'
settings.
Digital cameras must be set to the highest resolution
(largest size) and highest quality (least compression)
in order to take pictures suitable for your ad.
A four megapixel camera is capable of producing
a full page picture at the necessary resolution
as long as the image does not need to be trimmed.
Lower megapixel cameras can only produce pictures
suitable for use a a smaller size.
Colour
All colour files should be in CMYK. Do not use
spot colour. Convert spot colours and Pantone colours
to CMYK, RGB colours cannot be reproduced accurately
on the printing press.
Fonts and Type
Please include all fonts used in your files,
including any that are used in placed or imported
EPS files. You can eliminate most potential font
problems by converting all your type to outlines
or curves if your program supports that. Embed all
fonts used in any PDF you create.
Type that has been made bold or italic in the Style
Menu in your program may not print properly. Always
use the bold or italic version of the typeface and
set the style menu to 'Plain'.
Proofs
Send a black & white or colour print-out
with your digital file so we can verify that it
is printing correctly. Please note that prints from
desktop colour printers do not accurately show how
colours will look when printed on a press. If your
wish to send a proof for colour matching, please
make sure that it is a professionally produced contact
proof.
Supported Media
Zip 100 and CD Rom
- We work on the Macintosh Platform and prefer
that files be created in Macintosh programs.
- Please do not supply film for artwork as we
do entire book digitally.
- We do not accept any files done in Microsoft
Word, Publisher, Powerpoint, Excel and any other
word processing and presentation programs because
they do not support high resolution output and
CMYK colour separation.
Files
may be sent using FTP: Please call or e-mail to
obtain a user name and password and instructions
on how to send your files over the internet.
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