2011 The Baby and Toddler Guide Cover Contest

OFFICIAL CONTEST RULES
NO PURCHASE NECESSARY TO ENTER OR WIN

1.The Baby and Toddler Guide Cover Contest entry period begins April 30th, 2011, and ends January 30, 2012 (the “Entry Period”). Entries must be received by 11:59 p.m, ET. on January 30, 2012. Entries will not be acknowledged or returned.

2.No purchase necessary. Only one (1) entry per child. Submit an original color photo of your child with an entry form (available on-line at: www.thebabyandtoddlerguide.com (You may enter twins, triplets, etc. as one entry. Hereafter "Child" shall refer to a single child or collectively to twins/triplets, etc. as applicable.) All times are Eastern Standard Times. This Contest is sponsored by Swan Productions Inc collectively referred to as the Contest Sponsor.

3.Must be a Canadian resident over the age of majority in their province or territory of residence to enter. One entry per child. Odds of winning depend upon the number of eligible entries received. No professional photos will be considered for entry. The child must be between 1 month to 4 years of age. There is one Grand Prize available to be won, which consists of your child's photo on the 2011 issue.

4.ENTRY: Visit www. thebabyandtoddlerguide.com and complete the registration form, then follow the links and instructions to upload up to 1 current photo of your child between the ages of three (1) month and four (4) years as of the date of entry. Photos must be recent (taken within one month of entry for children under one year of age, and within two months of entry for children over one year of age), taken by entrant or at entrant’s direction, non-professional, unpublished and may not have won any prize or award. Photos must be .jpeg or .bmp image formats and cannot exceed 3 MB.

5. By uploading a photo to enter the Contest, each entrant agrees to assign all right, title and interest (including copyright) in and to the photo entered to the Contest Sponsor and waive any and all moral rights in the photo. Contest Sponsor may, in its sole discretion, elect to use, in whole or in part, any photo entered into this Contest for its own future advertising and/or any activities, without notice or compensation; and that the person submitting same has no further copyright or similar claim. Each entrant warrants to Contest Sponsor and its agents, parent, and affiliated or related companies, subsidiaries, divisions, prize suppliers, the independent contest organization, and promotional and advertising agencies and administrators that the submission does not contravene or infringe on anyone else’s copyright or other intellectual property, is not false, inaccurate or misleading & does not violate any law or regulation; is not libelous, threatening or harassing; does not instigate others to commit illegal activities; and does not contain pornography; does not contain any viruses, worms, or other computer programming intended to or that could interfere with the ability of others to enjoy the Contest website.

6. Photos must not contain material that violates or infringes the rights of another, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement. Photos must not contain brand names or trademarks. By entering, you certify that your entry does not violate or infringe the rights of another, including but not limited to privacy, publicity or intellectual property rights, and that no part of your entry materials constitutes copyright infringement.

Sponsor reserves the right, in its sole discretion, to reject and/or disqualify any entries, subjects, photos, or related materials that Sponsor deems, in its sole discretion, to be nude, obscene, defamatory, profane, offensive, lewd, pornographic, false, misleading, deceptive, or otherwise inconsistent with its editorial standards, audience expectations, or reputational interests or that Sponsor believes may violate any applicable law or regulation or the rights of any third party. Sponsor reserves the right, in its sole discretion, to verify any element of any entry or related materials and to disqualify any entrant whose participation may subject the contest, Sponsor, or Sponsor's advertisers, clients, or customers to controversy, negative publicity, scorn, or ridicule.

7. LIMIT: One entry per eligible child per household. For entries of more than one eligible child in the household, the entry process must be completed separately for each child. No group entries otherwise twins, triplets, etc. as one entry

8. No communications will be entered into except with the selected entrants. For the names of the winner, check the Web site www.thebabyandtoddlerguide.com on or after December 28, 2010. All entries become property of Swan Productions Inc and will not be acknowledged or returned.

9. WINNER SELECTION: There will be three (3) rounds of judging:
First Round - on or about January 30, 2012 , ten (10) Semi-finalists will be selected from among all eligible entries by qualified judges appointed by Sponsor based on overall appearance of the child as shown in the photo(s) (34%), personality of child as expressed through the photo(s) (33%) and quality of photo(s) (33%). Sponsor reserves the right to select fewer than ten (10) Semi-finalists if, in its sole discretion, it does not receive a sufficient number of eligible and qualified entries. On or about February 10th, 2012, potential Semi-finalists will be notified by email and/or telephone to confirm compliance with eligibility requirements and to submit by email, on or before February 20th, 2012, at 11:59 p.m., ET., two (2) additional non-professional photos of the child entered, taken between February 10th, 2012, and February 20th, 2012. These images would/could be posted on ww.thebabyandtoddlerguide.com

Second Round - on or about February 22, 2012, a qualified panel of judges appointed by Sponsor will select four (4) Finalists from among the ten (10) Semi-finalists by applying the same judging criteria as used in the First Round to the five (2) additional photos submitted by the Semi-finalists.

10. If a tie occurs in either round, the entry from among the tied entries having the highest score in the criterion of overall appearance of child will be deemed a semi-finalist or finalist. Decisions of judges are final and binding in all respects.

11. Third Round - on or about February 28, 2012, qualified judges appointed by Sponsor will select one (1) Grand Prize winner based on appearance of child as shown in the photo(s) (50% and personality of child as expressed through the photo(s) from the photo shoot (50%). In event of a tie, the photos of the tied Finalists from the photos will be re-judged according to the criteria listed above by an additional judge who will serve as the tiebreaker.

12. The Grand Prize winner will be notified by email, mail and/or telephone on or about March 18th, 2012. To be eligible as The Grand Prize winner the child and one (1) parent or guardian will be required to travel to Toronto , for The Baby and Toddler Guide photo shoot (travel not provided by Sponsor - Swan Productions - date and time to be determined). Failure to attend the photo shoot and/or travel on specified dates will result in disqualification. Sponsor, in its sole discretion, may disqualify a Finalist for any reason, including without limitation, behavior of Finalist’s child at the photo shoot.

Swan Productions Inc will provide a one (1) Night stay at a hotel in GTA - to be determined by Swan Productions Inc.

13. PRIZES: The three (3) semi - finalist will win a prize pack from The Baby and Toddler Guide. (Prizing to be determined)

The Grand Prize winner will be featured on the cover of a future issue of The Baby and Toddler Guide. As well awarded a prize pack. Appearance on the magazine cover is subject to Sponsor’s sole discretion. Sponsor is not responsible for any circumstances that make it impractical or impossible to fulfill this element of the prize. This element of the prize has no retail value, and if it becomes impractical or impossible to fulfill this element, Sponsor will have fulfilled its prize obligation by having provided the photo shoot prize package. All prizes must be accepted as awarded. Contest Sponsors reserve the right to substitute a prize of at least equal value in the event of the unavailability, for whatever reason, of the advertised prize.

14. This Contest will be run in accordance with these Contest Rules, subject to amendment by Contest Sponsors. Contestants must comply with these Contest Rules, and will be deemed to have received and understood the Contest Rules by participating in the Contest. The terms of this Contest, as set out in these Contest Rules, are not subject to amendment or counter-offer, except as set out herein. The Contest Sponsors reserve the right to withdraw, terminate or modify or any portion of this contest, or extend the deadline of this contest, at any time without prior notice.

15. (a) Contest Sponsors assume no responsibility for failure of the Internet or the Web site during the Contest Period, for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any e-mail or traffic congestion on the Internet or at any Web site, or any combination thereof including any injury or damage to an entrant’s or any other person’s computer related to or resulting from playing or downloading any material in the Contest. Contest Sponsors reserve the right, in their sole discretion; to cancel or suspend the e-mail portion of this Contest should a virus, bug or other cause beyond their reasonable control corrupt the security or proper administration of the Contest. Any attempt to deliberately damage any Web site or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws. Should such an attempt be made, Contest Sponsors reserve the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

(b) If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. A selected entrant may be required to provide proof that he/she is the authorized account holder of the e-mail address associated with the selected entry. All entries must be submitted from a valid e-mail account that may be identified by reverse domain name search. The sole determinant of time for the purposes of receipt of a valid entry in this Contest will be the Contest server machine(s).

16.PRIVACY: Registration for Sponsor’s The Baby and Toddler Guide .com website is required to enter the Contest. When you register, we collect personally identifying information about you, including your name, mailing address, and email address. The information that you provide will be added to a centralized Sponsor database so that you will simultaneously be registered for Sponsor’s other websites as well. By entering and providing the required registration information, you acknowledge that Sponsor may send you information, samples, or special offers it believes may be of interest to you about its publications or other complementary goods offered by Sponsor. Sponsor may also include your name and postal address in postal address lists that Sponsor sells or rents to third parties for marketing purposes. IF YOU DO NOT WISH TO SHARE YOUR INFORMATION, PLEASE DO NOT ENTER THIS PROMOTION.

17.DISPUTE RESOLUTION: Except where prohibited, by participating Contest entrants agree that: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of Canada without giving effect to any principles of conflicts of law of any jurisdiction. Entrant agrees that any action at law or in equity arising out of or relating to this Contest, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of New York and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Contest, entrant agrees that: (a) any and all disputes, claims, and causes of action arising out of or connected with this Contest, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Contest but in no event attorneys' fees; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

18.OTHER: Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures; or any other reason. Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these official rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention, force majeure or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, or integrity of the contest. In the event of cancellation, Sponsor reserves the right to select winner(s) from among all eligible entries received prior to date of cancellation. The use of automated entry systems or any other conduct that impedes the integrity of the contest is prohibited. In the event of a dispute regarding online entry, entry will be deemed made by the holder of an established e-mail account associated with the entry.

19. RELEASES: By participating in this contest and accepting any prize that they may win, entrants agree to release Swan Productions Inc , its parent, subsidiary, affiliated and successor companies, advertising and promotion agencies and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this contest and/or acceptance or use of the prize. Entrants authorize the Released Parties to use their name, voice, likeness, biographical data, city and province of residence and entry materials in promotional material and for advertising, public relations and editorial purposes in any media, worldwide, in perpetuity, or on a winner’s list, if applicable, without further compensation unless prohibited by law. Sponsor is not obligated to use any of the above-mentioned information or materials, but may do so and may edit such information or materials, at Sponsor’s sole discretion, without further obligation or compensation.

20.Except where prohibited by law, winners will be required to complete and return an Affidavit of Eligibility/Ownership/Liability Release, Publicity Release, and License of entry photograph(s) within three (3) days of notification or the entry with the next highest score may become an alternate winner. If winner notification is returned as undeliverable, the entry with the next highest score may become an alternate winner. Subject to all Canada, federal, province and local laws and regulations. Void where prohibited. Taxes on prizes are the sole responsibility of the winners. Finalists will each receive an invoice form in the amount of the actual retail value of the prize. The Finalists’ and Grand Prize winner’s names will be posted on www.thebabyandtoddlerguide.com after March 30, 2012.

21. For Quebec residents, any litigation respecting the conduct or organization of a publicity Contest may be submitted to the Régie des alcools, des courses et des jeux du Québec for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties to reach a settlement. Any applicable decision to be made by Contest Sponsors affecting the conduct of this Contest are subject to a ruling of the Régie des alcools, des courses et des jeux du Québec.

22. By entering the contest, entrant holds harmless The Baby and Toddler Guide, Swan Productions Inc and their respective parent, subsidiary, and affiliate companies or operating divisions, from any liability whatsoever for any claims, costs, injuries, losses, liability, actions or damages of any kind or in connection with: (1) entering contest (2) acceptance of any prize or (3) anything related to the contest and the awarding of prizes. Any claims relating to this contest shall be governed by Canada law without regard to its conflict of law rules, and any such claim must be heard in Canada.

23. If any provision of these Rules is found to be invalid or unenforceable by a court of competent jurisdiction or appointed arbitrator, such determination shall in no way affect the validity or enforceability of any other provision herein.

24. No telephone calls, please.